FORBES ~ "The Future Of Beauty Retail: Adapt Or Fall Behind"
"Independent, Niche, And Eco-Friendly Brands Are Trending"
"Consumers are actively looking for niche, independent, and innovative beauty lines over mainstream, legacy options."
Shifts in Market Strategy
In summary, beauty retailers must embrace sustainability, adapt to social commerce trends, and find growth opportunities in less competitive environments to thrive in this evolving market.